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Wise Guy

Wise Guy

作者 : Guy Kawasaki

出版社 : PORTFOLIO

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定價 : NT 980

售價79折, NT774

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線上設計平臺Canva首席宣傳長、曾任蘋果公司首席宣傳長、暢銷作家 蓋伊‧川崎最新作品!

蓋伊‧川崎因1980年代和蘋果公司早期團隊的因緣成為矽谷科技界的傳奇人物,說到企業經營、行銷宣傳、創業投資,他更是受到尊崇的指標人物,甚至還出了幾本暢銷書,讓許多讀者佩服至極。

川崎來自夏威夷的日本移民家庭,出身和一般人沒有太大的差別,喜歡足球、成績不是太好,卻靠著自身的努力和敏銳闖出一片天,本書紀錄了川崎的經歷,不同於一般的回憶錄,川崎以小故事的方式來和讀者分享自己一路走來的見聞與體會。

川崎戲稱本書為「心靈味噌湯」,結合自身日本文化的背景以及暢銷勵志書《心靈雞湯》系列,期望讀者在閱讀時也能從中獲得往前走的力量,並且為心靈充飽電來面對生活中的挑戰。

Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely story of his life, and the lessons we can all take from it.

Guy Kawasaki has been a fixture in the tech world since he was part of the original Apple Macintosh team in the early 1980s. Few can match the range of his career in startup evangelism, marketing, entrepreneurship and social media. He's the Yoda of Silicon Valley, a source of timeless wisdom that he shares in bestselling books such as The Art of the Start and Enchantment.

His new book is unlike anything he's written before. It's not a standard memoir, but a series of true stories that have shaped his life, from his childhood in Hawaii, to his early career in the jewelry business, to working with Steve Jobs during the launch of the Macintosh, to becoming an entrepreneurial guru. He calls it "Miso Soup for the Soul"-- anecdotes that can help you learn the most essential things that Guy had to learn through trial and (lots of) error.

Each anecdote--such as the time Guy was mistaken for Jackie Chan; how he learned when to shut up and when to ask for help; how he discovered the power of other people's success; and how raising four kids influenced his approach to business--is accompanied by a brief "Wisdom" section of practical takeaways. These asides cover everything from values to humility to finding the balance between living well and living responsibly.... and, of course, how to launch and run a great business.
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作者介紹
Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. He is a brand ambassador for Mercedes-Benz and an executive fellow at UC Berkeley's Haas School of Business. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation and is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
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