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The Formula: The Science Behind Why People Succeed or Fail

The Formula: The Science Behind Why People Succeed or Fail

作者 : Albert-László Barabási

出版社 : PAN MACMILLAN

可訂購

定價 : NT 549

售價 : NT549

內容簡介


我們努力的成果為何不能連結到成功,網絡理論科學家Laszlo Barabasi以大數據和歷史案例,揭露連結成功最後一哩的關鍵法則。

「這是一份至關重要的提案…,而Barabási就是那個提案人。」 - 暢銷書《黑天鵝效應》作者塔雷伯

我們太常遇到這些情況:
完成任務並不等於成功;明明工作是我做的,但升遷的人卻不是我;我努力工作卻沒有受到賞識;創意是我發想的,但功勞卻沒我的份。我們總是被告誡,天分與強烈的工作倫理是通往成功的關鍵,但是在當今世界,這些努力鮮少轉化成實質的成果。

世界頂尖的網絡理論專家,也是本書的作者Laszlo Barabasi點出了達陣無法連結到成功的原因,他認為成功的定義是:你周遭的人對你的想法與讚美所造成的集體現象。

在這本《方程式》中,作者強調”集結的注目與賞識”才是成功最重要的元素,成績與成功之間的連結常常是虛無飄渺的,而加強兩者間的連結,表現得到認可,便是本書的重點。

運用大數據與歷史案例,作者揭露了隱藏在真正成功背後的潛規則,他列出12條掌控”集結”現象的法則,並且告訴讀者它們該如何為我們所用。這本開拓新局的書,提供了驅動成功的科學法則,使我們理解在當今社會中,那些傑出人士的成功基石。

'This is not just an important but an imperative project . . . Barabási is the person' Nassim Nicholas Taleb, bestselling author of The Black Swan

The ground-breaking book that reveals the indisputable scientific laws that can turn your achievements into success and how to use them to your own advantage.


In The Formula, Barabási, one of the world's leading experts on the science of networks, reveals the unspoken rules behind who truly gets ahead and why, and outlines the five laws that govern this phenomenon and how we can use them to our own advantage.

Drawing on Big Data research that covers everyone from the ace fighter pilot The Red Baron to graffiti artist Jean-Michel Basquiat; Miles Davis's and his recording of 'Kind of Blue' to Marcel Duchamps and Tiger Woods, Barabasi, shows why success can come at any time, as long as we are persistent, why in successful teams one person gets the lion share of the credit and why the last interviewee almost always gets the job.

Unveiling the scientific principles that drive success, and how to leverage them, Barabasi offers a new understanding of the very foundation of how people excel in today's society, and how to harness these principles for yourself.
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