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The Monocle Guide to Shops, Kiosks and Markets

The Monocle Guide to Shops, Kiosks and Markets

作者 : Monocle

出版社 : DIE GESTALTEN VERLAG GMBH & Co. KG

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定價 : NT 1,575

售價79折, NT1,244

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引領生活風格走向的Monocle雜誌,走訪世界各地有獨特品味的商店、販賣亭與市場,挑選出世界百家最受歡迎的商家,所推出的實體店面指南。

你是否打算開設一家零售的實體商店?Monocle這本最新的指南,提供如何成立、設計並經營商店的許多訣竅,以及如何為客戶打造一個完美的購物經驗。

由於電子商務、品牌持有人以及房租飆漲等各種因素,零售世界面臨了嚴峻的挑戰。儘管零售商店跌跌撞撞,新一代的開店者與百貨公司老闆正在崛起,一個嶄新的獨立實體店面時代展開了。

Monocle雜誌的編輯們,不斷地在全球尋找店面設計突出、並且在服務立下新標竿的店主、以及能夠提供最棒產品的商店。

美好的購物經驗,取決於迎客空間與販售商品之間的巧妙平衡,但是商家在創造社區與街頭文化上也是不可或缺的角色。

這本全球最受歡迎的百大店家指南,包含了從獨立的流行精品店到占據整個街區的百貨公司,而且提供了如何創立與經營零售商店的秘訣,除了數篇文章之外,也有與商家之間的訪談,提供想開店的你許多豐富的靈感。

Monocle’s latest book unpacks what makes a perfect shopping experience and offers tips on how to launch, design and run your own store. A must-have guide.

The world of retail has never been so ­challenged thanks to a mix of e-commerce, unimaginative brand owners and greedy landlords. Yet while many stores have ­stumbled, a new generation of storekeepers and department store owners is arising. Is this the dawn of a new, independent age of bricks and mortar retail?
Since launch the retail world has been one of the pillars of Monocle’s editorial ­coverage. On their travels around the world, the magazine’s editors are constantly looking for well-designed fit-outs, the people setting new benchmarks in service and the stores offering the smartest product mix.
At the heart of all this is an understanding that a memorable shopping experience relies on a delicate balance of an inviting space, a warm welcome and a sense of discovery (not to mention covetable products)―but an understanding, too, that shops and shopkeepers play an indispensable role in creating lively neighbourhoods and vibrant high streets.

This new book from Monocle reveals the global media brand’s 100 favourite shops worldwide, from the independent fashion boutique to the department store that takes up a city block. It also offers a few top tips and advice on how to launch and run your own retail venture, as well as a collection of sharp essays and snappy interviews. The Monocle Guide to Shops, Kiosks and







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