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Graphic Design for Everyone: Create Your Own Blog, Logo, Website and Much More

Graphic Design for Everyone: Create Your Own Blog, Logo, Website and Much More

作者 : Cath Caldwell

出版社 : DORLING KINDERSLEY LTD.

※ ※ 此商品需調貨,備齊後出貨

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定價 : NT 935

售價79折, NT739

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想要自己創建部落格、網站、設計商標,卻苦無方向?這本圖像設計的快速指南就是你的救星!

 

要如何在一片藍海中開發自己的市場?不管是透過網路或者傳統印刷,首要任務就是要讓客戶留下深刻的印象,要完成這個任務,必須先抓到視覺溝通的關鍵:風格、圖像、顏色結合成吸引人又不產生距離的訊息。 

本書教你如何制定自己的商標和訊息,然後用成功範例來加以說明設計原理,進而有能力規劃自己的品牌計畫、理解字體如何影響觀感、顏色又是如何足以讓一個設計更活躍。 

建立基礎觀念後,接下來就是實際操作了,書中用清楚的步驟帶你一步一步完成設計,邀請卡、商用目錄、網站、電子報、網路商店都難不倒你,甚至還有自助出版、和印刷公司溝通等技巧!




Trying to give your blog extra visual impact? Need a new look for a personal, business, or community project? With this beginner's guide to graphic design, you'll be able to do this and much more!
There have never been more opportunities to promote yourself online or in print, but to succeed you need to master the art of visual communication - combining type, image, and colour into an appealing, accessible message. Graphic Design for Everyone shows you how to define your brand and your message, then takes you through the basic principles of design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how to use colour theory for maximum impact. Gain inspiration from real-life examples and exercises that help you to focus on the right solutions for you.
Once you've learned the basics, turn to the ten step-by-step projects to help you create your own stunning designs - from business stationery to a sales brochure and online shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals and more.
Whether you're a design newcomer or keen to build on what you know, Graphic Design for Everyone is the only resource you'll ever need.

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作者介紹

■作者簡介

Cath Caldwell

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