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The Ride of a Lifetime: Lessons in Creative Leadership

The Ride of a Lifetime: Lessons in Creative Leadership

作者 : Robert Iger

出版社 : BANTAM UK

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定價 : NT 825

售價6折, NT499

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迪士尼集團總裁 Robert Iger 首次分享將夢幻國度再次點燃燈火的精采歷程

 

大事紀

2005年接任迪士尼集團執行長

2006年收購皮克斯動畫

2009年收購漫威娛樂

2012年收購盧卡斯影業

2017年收購二十一世紀福斯大部分資產

 

自氣象主播起家的Iger,一路往上爬升,在迪士尼面臨危機的時候接任執行長,迪士尼的轉型、擴張全世界有目共睹,現在的迪士尼集團價值是Iger接任執行長時的五倍,達成這番成就的關鍵就是以下三個:

 

1.      重回「品質第一」的價值觀

2.      擁抱科技而不是抵抗它

3.      全球性思考

 

Iger站穩商界45年的好奇心、深思熟慮、「態度大於獲利」的原則,在這本書中皆可知悉,除此之外,Iger不藏私分享了他在營運迪士尼、帶領20萬名員工的過程中學到的技能,以及所有經理人都受用的管理價值觀:

 

 

─樂觀面對:

就算面對困境,樂觀的管理者才能找到最好結果的道路,而不是受到負面想法的奴役和抱怨

 

─保持勇氣:

管理者必須願意承擔風險和放手一搏。害怕失敗會扼殺開創性。

 

─當下決斷:

所有的決定,不管簡單或者困難,都必須掌握時間作決斷,猶豫不決不僅浪費時間也會影響團隊士氣。

 

─公平公正:

和善待人,保有同理心,不將他人拒之門外。


The CEO of Disney, one of Time's most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Morale had deteriorated, competition was intense, and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas- Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger-think global-and turn Disney into a stronger brand in international markets.

Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.

In The Ride of a Lifetime, Robert Iger shares the lessons he's learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including-

Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.
Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.
Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.
Fairness. Treat people decently, with empathy, and be accessible to them.

This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It's also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.

"The ideas in this book strike me as universal" Iger writes. "Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives."
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作者介紹

■作者簡介

Robert Iger

Robert Iger
Robert Iger is chairman and CEO of The Walt Disney Company. He previously served as president and CEO, beginning in October 2005, and was president and COO from 2000 to 2005. Iger began his career at ABC in 1974, and as chairman of the ABC Group he oversaw the broadcast television network and station group and cable telvision properties, and guided the merger between Capital Cities/ABC and the Walt Disney Company. Iger officially joined the Disney senior management team in 1996 as chairman of the Disney-owned ABC Group and in 1999 was given the additional responsibility of president, Walt Disney International. In that role, Iger expanded Disney's presence outside of the United States, establishing the blueprint for the company's international growth today.

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