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The Soulful Art of Persuasion: The 11 Habits That Can Make Anyone a Master Influencer

The Soulful Art of Persuasion: The 11 Habits That Can Make Anyone a Master Influencer

作者 : Jason Harris

出版社 : Currency

可訂購

定價 : NT 665

售價9折, NT599

內容簡介


十一個習慣養成,讓你輕鬆提升說服力、成為人人景仰的意見領袖!

 世界陷入一股「信任」嚴重缺乏、人與人之間一切保密防諜的惡潮中,所有行為的動機都被放大檢視、懷疑,「真相」已是罕見的寶物,甚至有些人認為它根本不存在,在這樣險峻的危機中,要如何重新贏得信任?

 與其對他人強行灌入自己的想法,不如試著聆聽他人的想法、去理解他人的立場,這樣一來工作、個人生活上,和他人的溝通順暢了,反而更能讓自己的真我被看見,也進而讓對方更放心交流、交出信任。

 美國新興廣告公司Mekanism創辦人Jason Harris透過自己的經驗,在本書中分享要讓人可以真誠地信服,靠的不是操控、拐騙,關鍵在於和他人的關係培養,以及個人的性格養成、同理心、慷慨、和真誠,並且以四大分類列出了十一個有效的性格養成目標,對於所有人都是一本相當實用的生存工具書。


Genuine persuasion in today's world, says Jason Harris, CEO and founder of Mekanism, one of America's cutting- edge advertising companies, doesn't come about as a result of manipulation, pressure tactics, or trickery--it comes about from fostering relationships and habits that nurture character, empathy, generosity, and authenticity. It is about core values and utilizing your inner humanity, rather than salesmanship or deploying a bag of tricks.

In an age of pervasive social media and radical transparency, where motivations are always suspect and facts seem to collide, being a persuasive person in our work lives or in our personal lives is not about persuading others to do something they don't want to do. Genuine persuasion today is about engaging rather than insisting; developing the habits that will allow you to listen to others; communicating your goals, values, and reasoning honestly; and winning them over to your point of view by understanding their needs. To be persuasive today, Jason Harris says, you need to put your true self forward and stay true to your values. It is not about going for the quick sell or closing.

Among the eleven habits of a truly persuasive person, Harris says, are the importance of listening fully; developing a natural curiosity about other people; being attentive and keeping promises; and practicing positivity--in other words, being the kind of person that others always want around. It is about being generous and trying to give people something in every interaction, from a compliment to a recommendation, from a piece of advice to an actual gift. It is about respecting other people's values and motivations, and sharing the stage. It is about collaboration rather than winning. It is about personal excellence and aiming for a higher good.
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作者介紹

■作者簡介

Jason Harris

Jason Harris is the president and CEO of the award-winning creative agency Mekanism, with offices in New York, San Francisco, Chicago, and Seattle, creating provocative campaigns for such iconic brands as HBO, Ben & Jerry's, Amazon, Miller Coors, Peloton, and the United Nations. Harris was named #5 on the list of the top ten most influential social impact leaders. His methods have been studied at HBR, which published a case study on Mekanism in 2017. Among his influencers are bestselling authors Tim Ferriss, Aubrey Marcus, and Ryan Holiday.

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