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Targeted: My Inside Story of Cambridge Analytica and How Trump and Facebook Broke Democracy

Targeted: My Inside Story of Cambridge Analytica and How Trump and Facebook Broke Democracy

作者 : Brittany Kaiser

出版社 : HARPER COLLINS PUBLISHERS LTD.

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定價 : NT 599

售價 : NT599

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內容簡介


在這本爆炸性的自傳裡,一個政治顧問兼科技吹哨者暴露,握有數十億美元的數據產業令人心驚的事實,作者向公眾展現那些利用個資的公司如何牟利且更為富有,並且暴露劍橋分析如何利用個資法漏洞幫助川普勝選。

位於英國的政治顧問公司劍橋分析,是由保守的億萬富翁與川普的贊助者Robert Mercer所成立。當本書作者Brittany Kaiser加入該公司時,她是個對人權法與國際關係有熱忱的理想主義者。Kaiser曾經是歐巴馬2008年競選團隊的一員,她的目標是利用數據來增進人類福祉,主要用來防止大屠殺與濫用人權。但是她在劍橋分析的經驗卻讓她驚覺這個不受法規管制的產業給隱私與民主帶來多麼巨大的危機。

本書是Kaiser目睹劍橋分析起落的戲劇化故事。她告訴大眾,臉書鬆懈的政策與美國缺乏足夠的法律,使得選民在英國與美國被操縱。英國脫歐公投與2016美國大選時,個人資料被當作武器來散發假消息與種族仇恨的言論。Kaiser並且警告,劍橋分析所造成的傷害還沒有結束,如果持續毫不作為,損害將波及2020的美國大選。

2016年美國大選之後,Kaiser驚覺劍橋分析幫助川普的可怕事實,拋開個人職涯、人際關係與人身安全的顧慮,她決定向相關單位舉報關於數據產業非道德的商業操作,最後也在美國國會作證。

本書有許多之前從未公開的故事,其中包括川普競選陣營所開的各種遮遮掩掩的會議,以及劍橋分析如何保證川普勝選的細節。Kaiser呼籲法規的重要:對數據產業的法律監督不僅正當,也是確保民主長久安全的必要條件。

In this explosive memoir, a political consultant and technology whistleblower reveals the disturbing truth about the multi-billion-dollar data industry, revealing to the public how companies are getting richer using our personal information and exposing how Cambridge Analytica exploited weaknesses in privacy laws to help elect Donald Trump.


When Brittany Kaiser joined Cambridge Analytica – the UK-based political consulting firm funded by conservative billionaire and Donald Trump patron Robert Mercer – she was an idealistic young professional working on her fourth degree in human rights law and international relations. A veteran of Barack Obama's 2008 campaign, Kaiser's goal was to utilize data for humanitarian purposes, most notably to prevent genocide and human rights abuses. But her experience inside Cambridge Analytica opened her eyes to the tremendous risks that this unregulated industry poses to privacy and democracy.

Targeted is Kaiser's eyewitness chronicle of the dramatic and disturbing story of the rise and fall of Cambridge Analytica. She reveals to the public how Facebook's lax policies and lack of sufficient national laws allowed voters to be manipulated in both Britain and the United States, where personal data was weaponised to spread fake news and racist messaging during the Brexit vote and the 2016 election. But the damage isn't done Kaiser warns; the 2020 election can be compromised as well if we continue to do nothing.

In the aftermath of the U.S. election, as she became aware of the horrifying reality of what Cambridge Analytica had done in support of Donald Trump, Kaiser made the difficult choice to expose the truth. Risking her career, relationships, and personal safety, she told authorities about the data industry's unethical business practices, eventually testifying before Parliament.

Packed with never-before-publicly-told stories, Targeted goes inside the secretive meetings with Trump campaign personnel and details the promises Cambridge Analytica made to win. Throughout, Kaiser makes the case for regulation, arguing that legal oversight of the data industry is not only justifiable but essential to ensuring the long-term safety of our democracy.


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作者介紹

■作者簡介

Brittany Kaiser

Brittany Kaiser
Brittany Kaiser holds degrees in human rights law and international relations from the University of Edinburgh, the University of London's Birkbeck College and London's Middlesex University. She is the founder of the #OwnYourData campaign and cofounder of the Digital Asset Trade Association (DATA), a nonprofit lobbying firm advancing legislative and policy reform to protect the rights of individuals to control their own digital assets. To raise awareness of data rights, she recently cofounded the Own Your Data Foundation, to promote digital literacy and STEM education. Brittany is also the primary subject of the Netflix Original documentary The Great Hack, which premiered at the Sundance Film Festival.

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