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Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story

Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story

作者 : Guber, Peter

作者 : 彼得.古柏

出版社 : PROFILE BOOKS LTD

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定價 : NT 499

售價 : NT499

內容簡介


一本美國前總統柯林頓、迪士尼總裁羅伯特艾格、明星喬治庫隆尼、及諾貝爾和平獎得主穆罕莫德‧尤努斯共同推薦的好書!

前Sony Pictures執行長、現任古柏曼德雷娛樂集團總裁Peter Guber
(曾製作過《紫色姊妹花》The Color Purple、《午夜快車》Midnight Express、《雨人》Rain Man等知名電影),闡述如何用說故事的技巧,幫助你和你的工作無往不利!

Peter Guber身在好萊塢電影業,必須了解何謂好的故事,為什麼有的電影能締造佳績,有的則不受歡迎。他長期和一群最優秀的說故事人一起工作,導演、編劇、小說家等等。
在本書中,他舉出了他的名人朋友的軼聞趣事:從比爾柯林頓、達賴喇嘛、法蘭克辛納屈、到尼爾森、曼德拉等,並栩栩如生地說明這些充滿領導魅力的成功名人,是如何運用說故事的力量,感動人心並達到理想與目標。

例如,在書中當他向讀者闡述如何運用譬喻的力量,來編織一個廣告的核心敘述,他提到麥可傑克森向他解釋戲劇時,是以大蟒蛇偷偷靠近無助的小老鼠的情景為例。

Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell.  Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.
           
In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action.  Among his techniques:
 
*Capture your audience’s attention first, fast and foremost
 
*Motivate your listeners by demonstrating authenticity
 
*Build your tell around “what’s in it for them”
 
*Change passive listeners into active participants

*Use “state-of-the-heart” technology online and offline to make sure audience      commitment remains strong

 

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