In a runway show lasting no more than fifteen minutes, a fashion designer exposes six months work to public criticism. This book shows the secrets behind this seductive tool from many different perspectives. How long does it take to produce a runway show? How much does it cost? Who participates in its production? Are there alternatives for newcomers? What will runway shows be like in the future? Through the testimony of the best professionals, this book answers these questions and many others with first-hand information for future fashion designers, professionals in the sector and fans of the world.
From the overwhelming Dior Homme production to the conceptual proposals by Hussein Chalayan including haute couture shows in Paris or the exquisite fresh shows for the Dries van Noten presentations, this carefully illustrated book offers a privileged journey through the ins and outs of the top runway shows.