The term Graphic Design designates a wide field of visual communication. It isn’t bound to a specific medium, nor is it limited to certain means of communication. Elements as diverse as pictures, patterns, typography, collages and photography can be part of graphic design. Usually, the term is applied, when several of these different elements are used in combination. The task of graphic design is basically to communicate by creating an aesthetic, a mood, or an effect.
Traditionally, graphic design often appears as an additional element of styling, while the main information is conveyed by simple text. For example, many consumer goods feature a label with all the necessary information in simple text, while the whole object is designed graphically without test, displaying the classical division into label and background. In modern graphic design both elements mostly appear interwoven, forming an aesthetic unit. Colour palettes serve to set the mood, while images and symbols are often employed to trigger associations.
The history of graphic design goes back to antiquity. The invention of the printing press and the consequential increase in graphically designed items were cornerstones in the development of graphic design from an exclusive art form to a widespread means of communication. Today, computer programs have democratised the art form for good.
Graphic Design Vol 3 compiles a multitude of brand new works from all around the globe. T he styles represented in this collection are just as varied as the cultural background of the featured designers. Therefore, this book provides an up t o date overview on the current developments in fashion, aesthetics and technique. If you’re looking for inspiration, you’ll sure find it on these packed 650 pages.