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Management

Management

作者 : Stephen P. Robbins/ Mary Coulter

出版社 : 華泰文化事業股份有限公司

※ ※ 已絕版

已絕版

定價 : NT 1,220

售價95折, NT1,159

內容簡介


This bestselling principles text vividly illustrates management theories by incorporating the perspectives of real-life managers. Throughout this text, students will see and experience management in action, helping them understand how the concepts they’re reading about work in today’s business world. Examples are drawn from Asia, South Africa, Australia, the Middle East and Europe. These examples are from various service industries ranging from Banking to transportation.

NEW! Content from Asia, Europe, the Middle East, South Africa and Australia Offer application that ranges from Motivating knowledge Workers in Singapore, to incorporating diversity into the Australian Defense Force.

NEW! Offer information on diversity and change: Two New Chapters!

‧Chapter 4: The Diverse Workforce—this chapter presents new discussions on various diversity topics.

‧Chapter 11: Contemporary Organizational Design—this new chapter takes a look at how organizational designs have had to adapt to changing environments.

NEW! Encourage real-world application: Two Case Applications per Chapter.

This edition continues to increase its emphasis on real-world context by providing students with two case applications per chapter.

Reinforce the concepts: Engaging End-of-Chapter Resources.

Leader Who Made a Difference boxes. These boxes highlight real leaders who have made a difference within their company.

By the Numbers sidebar. This feature highlights the statistics involved in managerial decisions.

Future Vision—The Working World in 2020. To help show relevance and strengthen foresight, this text includes snapshots of what students may encounter when they enter the workforce in the next few years
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作者介紹

■作者簡介

Stephen P. Robbins
現職:San Diego State University

Mary Coulter
現職:Missouri State University

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