The American poet John Godfrey Saxe(1816-1887) said that laws likesausages, cease to inspire respectin proportion as we know how theyare made. Fortunately, this does notapply to the industrial productslisted in this book. They havefollowed a design and manufacturingprocess that starts with a basicsketch drawn by hand on a notepad orin some cases, a digital image ofthe product in 2D or 3d. Clearly,not all designers follow the samecreative process: some of themdisregard a manual sketch and startthe design process directly on theircomputer. Others draw and draw tothe point that you can see theevolution of the idea, small changeby small change, as clearly as ifyou were inside the mind of thedesigner. In all cases, renderingsand computer graphics allow you tosee the product’s origin,development, perfection and itsfinal form.
This book includes more than 220 designsand prototypes carried out by someof the best current internationaldesigners in recent years. In itspages, variety has primacy overhomogeneity, which will benefit thereader by offering a fascinatingoverview of contemporary industrialdesign in all its breadth andcomplexity. Most of the productsincluded in this book have beenproduced and are on sale, but a feware only prototypes or limitededitions made by request.