Magazine may set trends and advertising campaigns create fashions, but graphic design is the great fabric of contemporary image. The figure of the multidisciplinary graphic designer is the reference that captures the reality and that optimizes the design to get it work and communicate the message better. And what challenges do modern graphic designers face today? The first is to maintain one’s identity when much of the aesthetic referents are global.The second is to find the balance between the client’s pragmatism and creative utopia. This book brings together the best graphic designers of the moment, both established names and the bright hopes of the future. They all have overcome both challenges with flying colors.