"Rainbow! Rainbow over my wild white wilderness. Beautiful and bright he was, more wonderful than anything I had ever seen before. I knew at once I had to catch a rainbow and make him mine. So I went after him. I went hunting for a rainbow."
Snow Bear is so enchanted by the sight of a brilliant rainbow that he longs to soak up its colors for himself. But when his wish is granted, it brings great danger and sadness to his life. To save himself, he must become an ordinary snow bear once more...but how? It is a kind little boy who shows him the way.