More emphasis throughout the text has been devoted to the following topics:
1.Service-An icon in the text denotes service-oriented examples while new readings reference service-oriented companies like Amazon.com and discuss the challenges of managing services.
2.Supply Chain-An icon in the text indicates references to supply chain management issues; chapter 15 features updated coverage and examples including Sysco's complex supply chain logistics, strategic considerations in supply chain management, and the damages caused by unethical supplier behavior.
3.Ethical Conduct -The text introduces an ethical framework in chapter 1 and includes business ethics scenarios and critical thinking exercises in every chapter.
4.Sustainability- Always a strong focus in Stevenson, environmental factors continue to be covered throughout the text including new sections on 'strategic sustainability' and new readings and examples referencing Kraft Foods' Recipe for Sustainability and Puma's environmentally-friendly shoe boxes, among other