Basic Cover

Basic Cover

作者 : Sylvie Estrada

出版社 : PAGE ONE PUBLISHING PTE LTD

※ ※ 無庫存

無庫存

定價 : NT 1,000

售價79折, NT790

內容簡介


行銷手法越來越新,各領域無不以設計為產品打造全新形象,成為銷售賣點,而書籍封面更成為各家必爭之地,多一點創意元素,也許就是大賣的關鍵!出版業競爭激烈,新書層出不窮,不論是書封、雜誌、專輯封面或是目錄,都是給予消費者的第一印象,過去內容導向已不再受用,如何包裝得吸引人才是關鍵所在。

 

本書透過四大部分:書籍、雜誌、專輯和目錄,以各種具創意、創新手法的封面設計,讓讀者大開眼界,同時也介紹設計團隊的靈感來源,以及創意發想過程,淺顯易懂的說明加上精美圖片,激發您更多創意靈感。想知道出版品如何包裝才能銷售得好嗎?或想了解有哪些出版品的設計相當獨特、值得收藏嗎?那就千萬別錯過這本書了!


New books, magazines, albums and catalogues are constantly being designed and distributed, with their covers facing the world first and creating consumers’ first impressions. This means that covers are both extremely important and constantly changing and developing. As a result, covers provide a fascinating look into the rapidly evolving world of graphic design, and this volume displays the current state of cover design through hundreds of images. The images are divided into four chapters – Books, Magazines, Albums and Catalogues – and each set of images is accompanied by an introduction describing the publication and the design team involved in creating the cover.






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作者介紹

■作者簡介

Sylvie Estrada

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