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Good Food, Great Business: How to Take Your Artisan Food Idea from Concept to Marketplace

Good Food, Great Business: How to Take Your Artisan Food Idea from Concept to Marketplace

作者 : Susie Wyshak

作者 : 蘇西.維莎克

出版社 : CHRONICLE BOOKS

※ ※ 無庫存

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定價 : NT 665

售價9折, NT599

內容簡介


For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this handbook helps hopeful food entrepreneurs become experts in everything from concept and production to sales and marketing. The author uses real-life examples from more than 75 successful individuals and businesses to illustrate the good, the bad, and the ugly of starting a food enterprise, providing links to useful charts and worksheets to simplify the process and keep entrepreneurs organized and focused.
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作者介紹

■作者簡介

Susie Wyshak

San Francisco-based Susie Wyshak is a Good Food business strategist, writer, and candy obsessive. Her FoodStarter service helps entrepreneurs optimize their results in business and life.

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