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Blog, Inc.: Blogging for Passion, Profit, and to Create Community

Blog, Inc.: Blogging for Passion, Profit, and to Create Community

作者 : Joy Deangdeelert Cho

出版社 : CHRONICLE BOOKS

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定價 : NT 595

售價9折, NT536

內容簡介


想利用部落格開創個人事業,但是競爭者眾,該如何才能讓個人部落格在茫茫網海中脫穎而出、吸引眾人目光?經營個人部落格有成的專家,將在本書中為我們解惑,傳授所有你該知道的不敗準則!

根據統計,全球每24個小時就有約莫9萬5千個部落格成立,也因此,想讓自己經營的部落格脫穎而出,並非易事。《Blog, Inc.》一書出自經營得獎部落格「Oh Joy!」的成功部落客Joy Cho之筆,她要以過來人的經驗,給予所有有心經營成功部落格的你,最有效的建言。書中提供了專家級的建議,告訴你如何架設部落格並逐步經營、成長,切入層面包括了設計、收支,以及如何克服部落客都會碰上的瓶頸與難關,讓你吸引更多的瀏覽粉絲,為我們定義所有新世代部落客應該與世界分享的內容。

書中將會指導你:如何設計頁面、選擇正確的平台、吸引並鞏固粉絲群、如何在經營部落格與生活品質間取得平衡、管理訪客留言、提供更新內容的靈感、克服瓶頸、選擇正確的廣告、確立個人觀點與風格、強化社群連結、拍出更高質感的照片,或是尋找合作贊助廠商等等。精彩豐富的內容,是所有有心透過部落格經營事業,或是想打造出色個人部落格的你,不容錯過的一部實用指南!

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作者介紹

■作者簡介

Joy Deangdeelert Cho

Joy Deangdeelert Cho is a graphic designer, blogger, food enthusiast, and coauthor of Creative, Inc. She worked with numerous fashion clients in New York before launching her own design business and beloved blog, Oh Joy!, in 2005. In addition to running her blog, she now designs textiles, packaging, and branding for clients in the fashion and food industries, consults other creative businesses through her Rx program, and has a product line of stationery and wallpaper. Joy lives in Los Angeles with her husband, daughter, and three cats.

Grace Bonney is the creator of Design*Sponge, the award-winning home and product design Web site. She founded the Design*Sponge Biz Ladies series, a traveling event designed to connect women running their own design-based businesses. Grace lives in Brooklyn.

Meg Mateo Ilasco is a designer, illustrator, and writer. A serial entrepreneur, she launched her first business in 1999, and is the author of three books on the topic: Craft, Inc., Creative, Inc., and Mom, Inc. Meg lives in the San Francisco Bay Area.

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