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Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

作者 : Paul M. Rand

出版社 : McGraw-Hill Education (Singapore)

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定價 : NT 875

售價66折, NT577

內容簡介


WHAT DO YOU TRUST MORE--AN ADVERTISEMENT OR A FRIEND?
Seize the power of today's most powerful marketing tool--WORD OF MOUTH
According to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service.

The founder of one of today's most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM marketing since social media and smartphones began revolutionizing the way we do business. In Highly Recommended, Rand reveals how customer recommendations in the digital space have radically transformed the way people buy--which means you need to come up with new methods to reach customers and improve your products.

Highly Recommended provides everything you need to seize the competitive edge and grow your company.

Find out where and how your customers are talking about your brand
Articulate your "Shareable Story" and get people talking
Connect directly with your most influential customers
Create compelling content to engage new customers
Identify and neutralize negative commentary about your brand
Build a true social business based on being the most highly recommended brand
With WOM success stories from Stew Leonard's, Red Robin, Frito-Lay, Kimberly-Clark, Amazon, and other industry leaders, Highly Recommended puts you on the fast track to taking control of the dialogue about your business that’s already taking place.

You have instant access to just about everything your customers are saying about you. You can't afford not to take advantage of this opportunity. And you can bet that your competition is working on it right now.

The power of WOM can't be overstated. It's the most important marketing tool today. Apply the lessons of one of the pioneers of word of mouth marketing to ensure that your brand is Highly Recommended.
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