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The Business of Fashion: Designing, Manufacturing, and Marketing (4 Ed.)

The Business of Fashion: Designing, Manufacturing, and Marketing (4 Ed.)

作者 : Leslie Davis Burns/ Kathy K. Mullet/ Nancy O. Bryant

出版社 : Baker & Taylor

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定價 : NT 4,725

售價 : NT4,725

內容簡介


Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.
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