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Fashion Entrepreneurship: Retail Business Planning (2 Ed.)

Fashion Entrepreneurship: Retail Business Planning (2 Ed.)

作者 : Michele M. Granger/ Tina M. Sterling

出版社 : Baker & Taylor

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定價 : NT 4,275

售價 : NT4,275

內容簡介


Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.
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