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Frugal Innovation: How to Do More with Less

Frugal Innovation: How to Do More with Less

作者 : Navi Radjou/ Jaideep Prabhu

出版社 : THE ECONOMIST BOOKS

※ ※ 無庫存

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定價 : NT 715

售價9折, NT644

內容簡介


不要浪費時間和金錢,而要充分利用兩者。沒有勤勞和節儉,我們將一事無成,有了它們就有了一切。──Benjamin Franklin

複雜化不等於進步!《儉樸創新》Frugal Innovation: How to Do More with Less將扭轉你對「需求」的價值觀,重現「少即多」的生活態度。

儉樸這個思維模式,最早從印度文化衍伸出來,兩位印度裔作者Navi Radjou和Jaideep Prabhu合寫的第一本書Jugaad Innovation,描述的便是印度企業家在資源有限條件下反而更能發揮創新的才華。

第二本新書Frugal Innovation更在一開始,以《富比士》雜誌曾評為「最具影響力的印度農村企業家」之一的印度陶工Mansukh Prajapati發明MittiCool冷藏箱為例,有說服力地指出,印度、中國、肯亞等新興市場正是MittiCool以小成本換取大效益的創新思路的溫床。現在,儉約創新之風已經吹向西方,成熟市場的企業別無選擇,也只能採取類似的策略。

收入增長停滯使得中產階級消費者渴望更便宜的產品和更好的價值;為因應這種需求,西方企業開啟另一種革命性的管理與開發。以滿足逐漸成長的強調環保、節約的消費族群。

這本書解釋儉樸創新背後的技術,正是使管理人員能夠從未來的巨大變化中獲利。儉樸創新是企業能夠創造出高品質的產品與有限的資源的方式,像富士通、奇異、百事可樂等知名企業,正想方設法降低成本,並開發能夠吸引環保意識消費者的產品,他們估計強調環保、簡約產品有上萬億美元的全球市場,作者分析企業如何從革新供應鏈,到徹底改革研發部門的各個方面進行節約式創新:採取大規模定制、採用低成本的機器人、價格低廉的產品設計、結合消費者和其他外部合作夥伴協助產品開發、改變企業文化變得更加節儉。

儉樸創新是商業趨勢,管理方向,也是新生活目標。


With a Foreword by Paul Polman, CEO, Unilever.

Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking.

This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally.

Based on the author's six key principles of frugal innovation, and packed with targeted advice and specific recommendations for business functions such as R&D, operations, HR and sales and marketing, Frugal Innovation is a masterclass in the art of doing more with less.
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