您找過以下的關鍵字

尚無搜尋紀錄

Business Strategy: A Guide to Effective Decision-Making (3 Ed.)

Business Strategy: A Guide to Effective Decision-Making (3 Ed.)

作者 : Jeremy Kourdi

作者 : 傑瑞米.寇迪

出版社 : THE ECONOMIST BOOKS

※ ※ 無庫存

無庫存

定價 : NT 825

售價9折, NT743

內容簡介


管理大師傑瑞米.寇迪分享最全面的思考術,提供最精準的風險預測,協助經理人如何正確、快速做出最佳決策

一個決策的好壞,密切影響一個企業的未來發展,過去有許多案例發現,因為決策者考慮不周或缺乏組織,造成企業慘重的損失。這本最新的決策指南,帶領讀者如何完成重大決策,從全面向的思考、風險預測到資源分配,精準達成最佳決策。

重要決策前的三大重點:你現在在何處?你將前往何處?你將如何抵達目的?做出決策前,絕對不能有絲毫遲疑及膽怯,縱使決定權在最高經營者或董事會,但實際執行的經理人才是達成重要決策的幕後推手。每個人都有做決策的時候,要做出最適當的決策,必須考量:哪些人才是主要目標族群? 如何提供最正確的產品? 如何避免產品價格被剝削卻又能提供最完善的服務?變化萬千的交易過程,存在無數不可避免的風險,儘管決策已在最後發展階段,經理人也需要極高的警覺心才能適時調整決策。作者將分享如何做出正確決策的流程,幫助企業蓬勃發展。

傑瑞米.寇迪(Jeremy Kourdi) 是一位財經作家、企業顧問及高階主管人教練。曾在經濟學人集團擔任副總裁,與全球許多知名企業進行合作,包括匯豐銀行、培生集團、利樂公司(Tetra Pak)、資誠聯合會計師事務所。更與洛桑國際管理學院(IMD)、英國特許管理學會(CMI)共同進行專案。作品經常出現在《泰晤士報》及《經濟學人》。著有《商業關鍵思考:經濟學人集團前副總裁嚴選!100個你應該放在桌邊,隨時應用的基礎商業理論》(The Big 100: The 100 Business Tools You Need to Succeed)。

The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organised and consequently disastrous. This updated guide looks at the whole process of strategic decision-making - from vision, forecasting, and resource allocation, through to implementation and innovation.

Strategy is about understanding where you are now, where you are heading and how you will get there. There is no room for timidity or confusion. Although the CEO and the board decide a company's overall direction, it is the managers at all levels of the organisation that will determine how the vision can be transformed into action. In short, everyone is involved in strategy.

But getting it right involves difficult choices: which customers to target, what products to offer and the best way to keep costs low and service high. And constantly changing business conditions inevitably bring risks. Even after business strategy has been developed, a company must remain nimble and alert to change, and view strategy as an ongoing and evolving process.

The message of this guide is simple: strategy matters, and getting it right is fundamental to business success - this book will show you how.
看更多 隱藏