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The Economist Style Guide (11 Ed.)

The Economist Style Guide (11 Ed.)

作者 : The Economist

出版社 : THE ECONOMIST BOOKS

※ ※ 無庫存

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定價 : NT 550

售價9折, NT495

內容簡介


想把文章寫得跟《經濟學人》一樣專業;想投稿到《經濟學人》;經常書寫英文商業文、申請MBA者,必讀The Economist Style Guide。

英文寫作寶典,史上最暢銷的英文寫作參考書。

《經濟學人》的文章風格就是立論清晰、精確;似乎是一般文章寫作的原則,沒有新意──如果你這樣認為,就錯了。能把《經濟學人》探討的主題寫得清晰、經確,讀者還讀得懂,絕對是上乘文章。要如何做到呢?

The Economist Style Guide不僅具體說明建議寫作,指出常見的錯誤和陳詞濫調,並詳細示範英文商頁寫作要求和規範。從用詞、標點、引用、行文結構、文章佈局等,非常實用,展現《經濟學人》嚴謹風格,也對商業寫作設立了明確標準。
   
是一本書桌上必備的英文寫作參考書籍。不僅適用需要經常英文商業寫作者,對那些學習英語,或者申請MBA的人來講,也是非常好的英語寫作參考書。 

Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible.

That's the thinking that underpins this much-loved guide, and the mantra for anyone wanting to communicate with the clarity, style and precision for which The Economist is renowned.

The Economist Style Guide guides the reader through the pleasures and pitfalls of English usage. It offers advice on the consistent use of punctuation, abbreviations and capital letters, identifies common errors and clichés and contains an exhaustive range of reference material - covering everything from business ratios to mathematical symbols and common Latin phrases. It also tackles the key differences between British and American English.

But this is no ordinary guide to English usage. It has a wit, verve and flair which make it much more than a simple work of reference. Here are just some examples:

- anticipate does not mean expect. Jack and Jill expected to marry; if they anticipated marriage, only Jill might find herself expectant.

- Take care with between. To fall between two stools, however painful, is grammatically acceptable. To fall between the cracks is to challenge the laws of physics.

- critique is a noun. If you want a verb, try criticise.

- use words with care. If This door is alarmed, does its hair stand on end?

The Economist Style Guide is required reading for anyone who wants to communicate with style.
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