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Powers of Two: the Essence of Innovation in Creative Pairs

Powers of Two: the Essence of Innovation in Creative Pairs

作者 : Joshua Wolf Shenk

出版社 : JOHN MURRAY PUBLISHERS LTD.

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定價 : NT 550

售價9折, NT495

內容簡介


從歷史文化與社會心理揭示兩人合作成功的秘密!

打破一人稱霸的神話,瓦解英雄的傳奇,作者認為賈伯斯、約翰藍儂等人的成功,其實不是他自己一人便能創造奇蹟,正所謂獨臂難支天,賈伯斯有Steve Wozniak,約翰藍儂有保羅麥卡尼,如果愛蜜莉狄金森沒有好友托馬斯•溫特沃斯•希金森,後人還有機會讀到她的詩歌嗎?

事實上,這些名人都部分原因則是由於馬太效應,集中趨勢,重點突出,即強者恒強,弱者恒弱:一組有創作力的某人更出名,常常會獲得全部的褒獎--從這個角度不難理解團隊為何最終會解散,而受矚目的永遠是其中的那一個人。

作者引經據典,大量文獻,與深入淺出文字,指出這些人都從搭檔中學習,在彼此創造力之間的化學成分,產生革新的結構性基礎,也對這些知名人世的搭檔,進行深入查訪,拿著放大鏡細膩捕捉他們彼此相輔相成的能量。

All of us have experienced creative connection, and glimpsed its power. Yet, for centuries, the myth of the lone genius has obscured the critical story of the power of collaboration.

In Powers of Two, Joshua Wolf Shenk argues that creative pairs are the exemplars for innovation. Drawing on years of research on great partnerships in history - from Lennon and McCartney to Marie and Pierre Curie, plus hundreds more in fields including literature, popular culture, art and business - Shenk identifies the common journey pairs take from the spark of initial connection, through the passage to a cognitive 'joint identity' to competition and the struggle for power.

Using scientific and psychological insights, he uncovers new truths about epic duos - and sheds new light on the genesis of some of the greatest creative work in history. He reveals hidden partnerships among people known only for their individual work (like C. S. Lewis and J. R. R. Tolkien), and even 'adversarial collaborations' among those who are out to beat each other. This revelatory and lyrical book will make us see creative exchange as the central terrain of our psyches.
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