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No Ordinary Disruption: The Four Global Forces Breaking All the Trends

No Ordinary Disruption: The Four Global Forces Breaking All the Trends

作者 : Richard Dobbs/ James Manyika/ Jonathan Woetzel

作者 : 理查.道博斯/ 詹姆士.曼宜伽/ 強納生.渥策爾

出版社 : PUBLIC AFFAIRS

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定價 : NT 980

售價9折, NT882

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在未來數十年,他們不僅提供先見之明的診斷,還提供了如何致勝成功的方法。激勵我們面對未來,保持樂觀其成的遠見。──Eric Schmidt谷歌執行董事長。

沒有普通的破壞,只有大破大立。No Ordinary Disruption絕不是普通的管理書。兩位作者深入剖析,通過從不同的領域相結合的數據,提出嶄新觀點,對於未來有大膽的預測:2025年,僅僅一個中國城市,天津,它的國內生產總值等於一個國家瑞典。

作者之一Jonathan Woetzel,1985年便擔任中國麥肯錫全球研究所董事,他的中國觀點,觸發他對新興國家在未來地表上的預測,包括新興市場的崛起,世界人口老齡化的加速影響,以及貿易、資本和人員加速流動等影響,作者都掌握了深度分析,令人難忘的見解。


The dramatic fall of Blackberry and the stunning rise of What'sApp; the almost overnight emergence of "Single's Day" (Nov. 11), a contrived holiday in China, as the biggest online shopping day in the world, and the similarly from-out-of-nowhere rise of the U.S. as the world's newest petro-power: Are there common threads running through these big, important, stories? Yes. Ours is an era of near constant discontinuity. Today and even more so in the years ahead, speed, surprise, and sudden shifts in direction in huge global markets will routinely shape the destinies of established companies and provide opportunities for new entrants. Business models can be up-ended in months. Competitors can rise in almost complete stealth and burst upon the scene. Businesses that were protected by large and deep moats now find their defenses are easily breached. New markets are conjured seemingly from nothing. Technology and globalization have put the natural forces of market competition on steroids. This isn't just how the world now feels; it's also what the data tell us. Chart the plot points on most long-term trends and they no longer look like smooth upward slopes; they look like sawtooth mountain ridges, or like hockey sticks, breaking up sharply and to the right, or like the silhouette of Mt. Fuji, rising steadily only to start falling off. We live, increasingly, in an age of trend breaks. In No Ordinary Disruption, the directors of the McKinsey Global Institute, the flagship think tank of the world's leading consulting firm, McKinsey & Company, dive deeply behind current headlines to analyze the key forces transforming the global economy over the next two decades--and most importantly, to explain what business and government leaders need to do to reset their intuitions and take advantage of the disruptions ahead. Free of jargon and gimmicks, filled with anecdotes, data, and graphics, informed by deep experience, No Ordinary Disruption is aimed at a broad audience of middle and senior level managers, investors, and policy makers.
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