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The Doodle Revolution: Unlock the Power to Think Differently

The Doodle Revolution: Unlock the Power to Think Differently

作者 : Sunni Brown

作者 : 桑妮.布朗

出版社 : PORTFOLIO

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定價 : NT 700

售價66折, NT462

內容簡介


塗鴉革命來臨!
透過紙筆,塗鴉能增進我們的理解力並活化思考!

愛因斯坦、愛迪生、費曼、約翰甘迺迪、亨利福特等人有何共通點?除了文字與數字的靈活運用外,他們畫圖來輔助思考並刺激想法。長久以來,人們只重視語言文字的使用,以至於忽略圖像溝通的價值。

試想要如何才能有條理的將一場演講重點迅速的同步給大家呢?圖像引導師會利用詞雲與圖表等方式,輕鬆幫助人們歸納出會議重點並指引如何付諸行動,也使觀者能夠更長時間的記得內容重點。

自詡為訊息塗鴉長的作者Sunni Brown近年來大力推動視覺塗鴉法,她認為塗鴉不僅能促進人們對訊息的記憶力,塗鴉能也能讓我們學習創新的思維方式進而幫助人們建立更優秀的企業團隊。研究顯示在資訊越複雜的時候,越需要圖像輔助:當人們在接受資訊時塗鴉,會比沒塗鴉的人記得較多的資訊。另外,塗鴉也使人更為集中注意力!書中將解說如何運用塗鴉工具整合資訊、解決問題並瞬間提升認知能力。將塗鴉應用在課堂與會議中,將能得到事半功倍的嶄新效果。

There is NO SUCH THING as a mindless doodle

What did Einstein, JFK, Edison, Marie Curie, and Henry Ford have in common? They were all inveterate doodlers. These powerhouse minds knew instinctively that doodling is deep thinking in disguise-a simple, accessible, and dynamite tool for innovating and solving even the stickiest problems.

Sunni Brown's mission is to bring the power of the Doodle to the rest of us. She leads the Revolution defying all those parents, teachers, and bosses who say Stop doodling! Get serious! Grow up! She overturns misinformation about doodling, demystifies visual thinking, and shows us the power of applying our innate visual literacy.

She'll teach you how to doodle any object, concept, or system imaginable, shift habitual thinking patterns, and transform boring text into displays that can engage any audience.

Sunni Brown was named one of the "100 Most Creative People in Business" and one of the "10 Most Creative People on Twitter" by Fast Company. She is founder of a creative consultancy, an international speaker, the co-author of Gamestorming, and the leader of a global campaign for visual literacy called The Doodle Revolution. Her TED Talk on doodling has drawn more than a million views on TED.com. Her work on visual literacy and gaming has been featured in over 35 nationally-syndicated news programs and reported on in The Wall Street Journal, CNN.com, the BBC, Fast Company, Inc. Magazine, etc. She lives in Keep Austin Weird, Texas.







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