您找過以下的關鍵字

尚無搜尋紀錄

Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion

Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion

作者 : David Zweig

作者 : 大衛.茨威格

出版社 : PORTFOLIO

※ ※ 無庫存

無庫存

定價 : NT 560

售價66折, NT370

內容簡介


2014年最值得期待的商業書籍。──Adam M. Grant,華頓商學院教授、暢銷書Give and Take《給予:華頓商學院最啟發人心的一堂課》作者。

當每一個人都在絞盡腦汁如何把鎂光燈打在自身,如何讓粉絲頁的人數更多更紅,這樣才能贏得成功,當文化青睞成為不計代價、24小時全天候的行銷,成效究竟如何?能持續多久呢?

Invisibles回答了這個問題。在揭曉答案前,作者David Zweig深入訪談與分析搖滾樂隊電臺司令(Radiohead)的吉他手、全球頂級香水開發商、聯合國口譯員、以及全球最大建築物的結構工程師,這些正處於職業生涯頂峰,卻主動避開鎂光燈的成功人士。印證在這個由名人和不斷希望紅的時代,其實真正成功的企業或個人,正是這些不覺得受到認可是多麼重要、個性謹小慎微、樂於承擔責任、主動避開鎂光燈的隱形人──恰恰也是這些人在運營世界,執掌最好的企業,只是,隱形人工作,做得越好,就越難覺察他們的貢獻,所以不是每個人都樂意成為隱形人。

David Zweig學問淵博,從哲學、宗教、心理學等多方探索,為當前想經由社交媒體和網路獲得關注,過度痴迷、迫切的氛圍下,提出一個回歸初衷,重申工作高質量的內在價值,把重心從「我」轉移到「我們」,是行銷和銷售產品的秘訣所在,也讓讀者有另一種榜樣學習,或可創造更有意義的人生。


What do fact-checkers, anesthesiologists, U.N. interpreters, and structural engineers have in common?

For most of us, the better we perform the more attention we receive. Yet for many "Invisibles"-skilled professionals whose role is critical to whatever enterprise they're a part of-it's the opposite: the better they do their jobs the more they disappear. In fact, often it's only when something goes wrong that they are noticed at all.

Millions of Invisibles are hidden in every industry. And despite our culture's increasing celebration of fame in our era of superstar CEOs and assorted varieties of "genius," they're fine with remaining anonymous.

David Zweig interviews top experts in unusual fields to reveal the quiet workers behind public successes. Combining in-depth profiles with insights from psychology, sociology, and business, Zweig uncovers how these hidden professionals reap deep fulfillment by relishing the challenges their work presents.
看更多 隱藏