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Mid-Century Ads (Reissue Ed.)

Mid-Century Ads (Reissue Ed.)

作者 : Jim Heimann

出版社 : TASCHEN UK

※ ※ 無庫存

無庫存

定價 : NT 700

售價9折, NT630

內容簡介


Mad for ads: Advertising for the Space Age Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era. Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of mid-century marketing is at once an evocative period piece and a showcase of design innovation and advertising wit. Text in English, French, and German.









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