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The Creator's Code

The Creator's Code

作者 : Amy Wilkinson

作者 : 艾美.魏金森

出版社 : SIMON & SCHUSTER INC.

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定價 : NT 630

售價9折, NT567

內容簡介


其實每個人都有發現商機,創造產品,建立公司,甚至億美元企業的能力。
不要小覷自己,師法成功企業家,只要你懂得The Creator’s Code的六個解碼關鍵。

也許你的書架上擺滿了如何成功的書籍,The Creator's Code提供更全面,更有利的方法。

作者Amy Wilkinson花了五年時間深度採訪兩百位當今領先群雄的企業家,包括括f LinkedIn, Chipotle, eBay, Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, Jetblue, Gilt Groupe, Theranos, Dropbox等,總結出成功創業者還是有跡可循,不是偶發的,而是除了這些企業家都具備一種與生俱來的天賦,更重要的是,有共同可以學習的創業模式。

The Creator's Code公開這些偉大的成功技能密碼,真知灼見。如果你是一個企業家或準備成為企業家,要保持領先的曲線,盡快閱讀這本書!


Kevin Plank was relatively small for an American footballer, and when he weighed the cotton T-shirt he wore under his team uniform, he found it weighed three pounds because it was so drenched in sweat. Knowing he couldn't hinder himself in this way, he set about finding a material that wasn't so absorbent. Going to a local fabric shop, he soon learned that synthetic materials would not take in as much sweat, so he had a shirt made and found it added just four ounces over the course of a game. When he gave some team-mates samples to try, they also soon saw the advantages. He began to produce the shirts commercially, and now Under Armour is a $2 billion global brand used by people from every sport. Packed with fascinating and inspirational tales of success, Amy Wilkinson's brilliant book explains the six essential skills required by entrepreneurs to achieve their dreams. Based on in-depth interviews with the founders of numerous global brands, from eBay to Spanx, from LinkedIn to PayPal, she shows just what they did and what set them apart. For the key to being a successful entrepreneur isn't necessarily about being 'first', it is about being the 'only' one, and devising a new formula where none previously existed. Above all, these stories show how - if you follow the right steps - anyone can become a successful entrepreneur.
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