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Strategic Management: Concepts (2 Ed.)

Strategic Management: Concepts (2 Ed.)

作者 : Frank Rothaermel

出版社 : 美商麥格羅希爾國際股份有限公司台灣分公司

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定價 : NT 1,080

售價9折, NT972

內容簡介


Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.
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作者介紹

■作者簡介

Frank Rothaermel

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