理察‧布蘭森縱橫商場四十餘年，不僅是商界指標，更率先投身各種人道關懷計畫。在這本《The Virgin Way: How to Listen, Learn, Laugh and Lead》之中，理察將與讀者分享自己領導統御以及成功的秘密。書中有他從商多年發生的小故事，他也將談談自己從誰的身上獲得了啟發、有哪些心得。這些人不見得都是生意人，也有政治家、探險家、科學家和慈善家。
In September 2012, a YOUGOV poll conducted in Britain found that the person British workers would most like as their manager was Sir Richard Branson.
With over 40 years in business, Richard Branson is an inspiring pioneer of humanitarian projects and an iconic business leader. In The Virgin Way: How to Listen, Learn, Laugh and Lead, Richard shares and distils his secrets of leadership and success. Featuring anecdotes from his own business dealings, as well as his observations of many others who have inspired him – from politicians, business leaders, explorers, scientists and philanthropists – Richard reflects on the qualities he feels are essential for success in today’s world.
This is not a conventional book on leadership. There are no rules – but rather the secrets of leadership that he has learned along the way from his days at Virgin Records, to his recent work with The Elders. Whether you’re at the beginning of your career, or head of a Fortune 500 company – this is your guide to being your own CEO (Chief Enabling Officer) and becoming a true leader – not just a boss.