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China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them

China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them

作者 : Savio Chan/ Michael Zakkour

出版社 : John Wiley & Sons Singapore Pte.

可訂購

定價 : NT 875

售價9折, NT788

內容簡介


第一手資料,剖析中國市場與中國消費者,中肯,專業。

本書作者Savio S. Chan陳少巨集是華人企業家陳少宏,Michael Zakkour是Tomkins International Consulting的首席諮詢師,兩位一東一西的背景,透過第一手案例研究,以及作者皆曾擔任西方企業進入中國市場要職的經驗,提供本書更客觀的角度,中肯分析如何理解中國消費者,才能成功進入中國市場。

任何企業要進入中國市場,面對10多億消費者,那麼理解中國的歷史和文化就非常重要。中國消費者正在與時俱進,若以五年前的態度來評估中國市場,大錯特錯。這群在全球各地創造高經濟效益的中國超級消費者,從上海到洛杉磯所產生的連鎖效應,使得全球企業都在研究中國消費者的喜好,而不對在改變原本的設計、行銷,試圖打破藩籬,創造更暢通的銷售通路,締造驚人的業績;甚至,一個企業究竟是中國企業還是西國企業的界線也會變得越來越模糊,本書解釋了中國超級消費者的特性與喜好,以及他們將如何改變世界,幫助企業了解中國消費力,確保自己能夠在這塊大餅中取得一席之地。

Chinese Consumers are Changing The World Understand Them and Sell To Them
China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China′s Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China′s Super Consumers offers an in–depth explanation of what′s inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy.

The book is filled with real–world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market.

A hands–on resource for succeeding in the Chinese marketplace
Filled with real–world stories of companies who have made an impact in China
Discover what the Chinese consumer wants and how to deliver the goods
Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market
This book is an invaluable resource for anyone who wants a clear understanding of how China′s Super Consumers are changing the world and how to sell to them.
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