本書作者Savio S. Chan陳少巨集是華人企業家陳少宏，Michael Zakkour是Tomkins International Consulting的首席諮詢師，兩位一東一西的背景，透過第一手案例研究，以及作者皆曾擔任西方企業進入中國市場要職的經驗，提供本書更客觀的角度，中肯分析如何理解中國消費者，才能成功進入中國市場。
Chinese Consumers are Changing The World Understand Them and Sell To Them
China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China′s Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China′s Super Consumers offers an in–depth explanation of what′s inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy.
The book is filled with real–world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market.
A hands–on resource for succeeding in the Chinese marketplace
Filled with real–world stories of companies who have made an impact in China
Discover what the Chinese consumer wants and how to deliver the goods
Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market
This book is an invaluable resource for anyone who wants a clear understanding of how China′s Super Consumers are changing the world and how to sell to them.