一句Nokia的廣告詞點出再進步的科技也要以人為本，正所謂Human Technology科技來自人性。但是，More Human: Designing a World Where People Come First卻要告訴你，現在引領人類生活的政府、企業，以及我們吃的食物，教育孩子長大的方式，還有對待自然的態度等等，一切都變得工業化、制式化、不人道。
作者Steve Hilton，美國史坦福大學客座教授，前英國首相David Cameron的高級顧問，在本書開宗明義：現在是時候改變了，這時候更需要以人為本。他強調，主宰這個現代世界不是人性，而是巨大的官僚系統，要如何打破？
Government, business, the lives we lead, the food we eat, the way our children are brought up, the way we relate to the natural world around us - it's all become too big and distant and industrialised. Inhuman. It's time to do something about it. It's time to put people first. It's time to make the world more human. Steve Hilton, visiting professor at Stanford University and former senior adviser to Prime Minister David Cameron, believes that the frustrations people have with government, politics, their economic circumstances and their daily lives are caused by deep structural problems in the systems that dominate our modern world - systems that are broken because they've grown too far from the human scale. He shows us how change is possible, offering the latest research, compelling stories and case studies from all over the world across industry, politics, education, design and social action to show us what can happen when we make our world more human. This book is a manifesto and call to action for a more local, more accountable and more human way of living that will make us more productive, more fulfilled and ultimately happier.