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International Business 2Ed (Asia Global Edition)

International Business 2Ed (Asia Global Edition)

作者 : Charles W. L. Hill/ Chow-Hou Wee/ Krishna Udayasankar

出版社 : 美商麥格羅希爾國際股份有限公司台灣分公司

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定價 : NT 1,320

售價9折, NT1,188

內容簡介


In this edition, we continue to emphasize both theoretical and practical content that enhances focus on the global business environment, as well as cases based on Asian firms. 
This involves changes to the main narrative of chapters and the introduction of new and interesting anecdotes by means of the Country Focus and Management Focus boxes-a highlight of this leading text to date. 
For a more detailed overview of all the changed in this edition, we direct the reader to the chapter synopses that follow this preface. 
Finally, we has also updated all statistics and other information, as far as possible.
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