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We Are All Weird: The Rise of Tribes and the End of Normal

We Are All Weird: The Rise of Tribes and the End of Normal

作者 : SETH GODIN

出版社 : PORTFOLIO

※ ※ 此商品需調貨,備齊後出貨

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定價 : NT 495

售價79折, NT391

內容簡介


你是怪咖嗎?
害怕自己與眾不同嗎?
還是很享受自己的怪?
這個年代,屬於怪咖,你知道嗎?
先來讀讀15本暢銷書、作品被翻譯35種語言以上的Seth Godin的We Are All Weird《怪咖時代》,告訴你,擁抱自己的怪,才是王道。


購買這本書,讓你的怪胎旗高高飄揚!

我們都奇怪,心中都有一個怪怪的紫牛,幸運的是,要求一致的主流性,大眾營銷的時代已經結束了(謝天謝地),作為怪咖,我們追求的不再是配合或正常,而能勇於表現內在的自我,越怪越好,而這正是財富的開始。

Seth Godin不斷地提醒我們要不怕專注於一小群信徒,為這群信徒服務,找到他們真正需要與熱愛的。一本嶄新的作品,大聲說出市場行銷的新理解和創造力,字字珠璣,無論是誰、從事甚麼工作,都應該閱讀本書,你會得意自己是怪咖部落的一分子。

他的Unleashing the Ideavirus《行銷不過是個噴嚏》一直是最受歡迎的電子書,Purple Cow《紫牛》則是十年來最暢銷的商管書。


We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched

World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.

Face it. We're all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival.

In this book, Seth Godin shows you how.

'Read this book slowly and read it again, for the lessons are rich and wise' 
Jacqueline Novogratz, founder, Acumen
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