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Poster Collection 24: The Magic of Things

Poster Collection 24: The Magic of Things

作者 : Museum of Design Zurich/ Ed.

出版社 : LARS MULLER PUBLISHERS

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定價 : NT 1,375

售價9折, NT1,238

內容簡介


The Magic of Things explores a former advertising strategy of Swiss product posters in which banal, everyday objects--butter, a sewing machine, or shoes--are presented as desirable objects enticing us to buy. Free from any further contextualization, the objects acquire a sensual presence and magical aura. The product poster had its heyday in Switzerland in the 1940s with designers such as Niklaus Stoecklin, Peter Birkhauser, or Otto Baumberger. As consumer society developed, however, the exclusive focus on the product and the brand name was no longer enough--in advertising, the feelings associated with the object as it related to life grew increasingly important. Today it is in the cultural poster that the magical depiction of things is experiencing a kind of renaissance."
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