TASCHEN出版社25週年特別蒐集了中國過去50年來的廣告內容，集結成《Chinese Propaganda Posters》一書。中國長久以來一直以平面宣傳的方式讓人民瞭解國家的政策，而自1949年中國人民共和國建國以來，主席毛澤東就不斷的以個人的肖像融合在各種政令宣導的廣告中，這些廣告大量的出現在公共空間、雜誌、教科書等，讓大眾可以隨時隨地的接觸到這些內容，而這些內容橫跨了五十年，見證了中國共產主義從以往到現在的發展，不管是政治、經濟或是社會的面向。
The Communist superhero: Mao’s starring role in Chinese propaganda art
With his smooth, warm, red face which radiated light in all directions, Chairman Mao Zedong was a fixture in Chinese propaganda posters produced between the birth of the People’s Republic in 1949 and the early 1980s.
Chairman Mao, portrayed as a stoic superhero (a.k.a. the Great Teacher, the Great Leader, the Great Helmsman, the Supreme Commander), appeared in all kinds of situations (inspecting factories, smoking a cigarette with peasant workers, standing by the Yangzi River in a bathrobe, presiding over the bow of a ship, or floating over a sea of red flags), flanked by strong, healthy, ageless men and “masculinized” women and children wearing baggy, sexless, drab clothing. The goal of each poster was to show the Chinese people what sort of behavior was considered morally correct and how great the future of Communist China would be if everyone followed the same path toward utopia by uniting together.
This book brings together a selection of colorful propaganda artworks and cultural artifacts from Max Gottschalk’s vast collection of Chinese propaganda posters, many of which are now extremely rare.
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Bibliotheca Universalis — Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!
Since we started our work as cultural archaeologists in 1980, the name TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together nearly 100 of our all-time favorite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.
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