Traction: How Any Startup Can Achieve Explosive Customer Growth

Traction: How Any Startup Can Achieve Explosive Customer Growth

作者 : Gabriel Weinberg/ Justin Mares


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定價 : NT 825

售價66折, NT544


在Traction這本書中,連續創業家(serial entrepreneurs)Gabriel Weinberg與Justin Mares提供創業所需的各種工具,讓你的業績呈現爆炸性成長!

--《精實創業》(The Lean Startup)作者/Eric Ries

「這裡有來自網路行銷熱門中心的獨家內幕,最新最精準的策略來自已經獲得成功而且是成功兩次的人。」--《紫牛》作者/高汀(Seth Godin)




In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth

'Anyone trying to break through to new customers can use this smart, ambitious book'
Eric Ries, author of The Lean Startup

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.

Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.

Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'
Seth Godin, author of Linchpin
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Gabriel Weinberg

Justin Mares

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