這不是在說夢話。著名作家Nancy Duarte和Patti Sanchez不但分析像賈伯斯、馬丁路德博士這樣偉大領袖打動人心的秘密，同時還制定出一個計劃，幫助讀者學習運用演講、故事、儀式、符號、轉型等五個階段，運用視覺和溝通指南，讓讀者通過利用說服力的溝通，把想法變成行動，帶領大家一起朝著目標邁進。
'Change can be fear-filled in prospect but fearsome in effect. With Illuminate, Duarte and Sanchez light our path through that crucial transition dazzlingly' ROBERT B. CIALDINI, author of Influence
To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you can turn your idea into a movement.
In Illuminate, acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders like Steve Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people.
In this visual and accessible communication guidebook, Duarte and Sanchez lay out a plan to help you lead people through the five stages of transformation using speeches, stories, ceremonies, and symbols and inspire those around you to support and execute your vision.
'Great leaders aren't measured by their volume but by their ability to be truly heard. To motivate others, leaders must listen and communicate empathetically. With Illuminate, everyone can learn to lead - even without being loud'
-SUSAN CAIN, AUTHOR OF QUIET AND COFOUNDER OF QUIET REVOLUTION
'Leading people through change is hard to do, especially for leaders who don't communicate well. But Illuminate makes it easy with a clear road map and comprehensive communication tool kit that will help any leader learn how to inspire and activate people'
-BETH COMSTOCK, VICE CHAIR OF GE