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Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols

Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols

作者 : Nancy Duarte/ Patti Sanchez

作者 : 派蒂.桑歇斯/ 南西.杜爾特

出版社 : PORTFOLIO

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定價 : NT 599

售價 : NT599

內容簡介


世界正因為有這群認為他們可以改變世界的人,才能變得更美好。當賈伯斯說完這句話,他也落實他的理念,改變世界!每次當他站在舞台上介紹蘋果新產品發表,整個世界彷彿靜止,所有的人都停下來聽──他發表的不是產品,而是一種理念,一個希望,更是對美好世界的憧憬。他讓人們覺得這個世界可能有一天是這樣,相信他能帶大家抵達那個境地。

是的,作為一個領導者,要怎麼樣才能像賈伯斯一樣的魅力呢?賈伯斯之所以賈伯斯,他的祕訣在哪?你相信自己也有同樣的潛力,不僅能預測未來,發明創造,而且還能激發你周圍的支持者,執行你的理想?

這不是在說夢話。著名作家Nancy Duarte和Patti Sanchez不但分析像賈伯斯、馬丁路德博士這樣偉大領袖打動人心的秘密,同時還制定出一個計劃,幫助讀者學習運用演講、故事、儀式、符號、轉型等五個階段,運用視覺和溝通指南,讓讀者通過利用說服力的溝通,把想法變成行動,帶領大家一起朝著目標邁進。

'Change can be fear-filled in prospect but fearsome in effect. With Illuminate, Duarte and Sanchez light our path through that crucial transition dazzlingly' ROBERT B. CIALDINI, author of Influence

To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you can turn your idea into a movement.

In Illuminate, acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders like Steve Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people.

In this visual and accessible communication guidebook, Duarte and Sanchez lay out a plan to help you lead people through the five stages of transformation using speeches, stories, ceremonies, and symbols and inspire those around you to support and execute your vision.

'Great leaders aren't measured by their volume but by their ability to be truly heard. To motivate others, leaders must listen and communicate empathetically. With Illuminate, everyone can learn to lead - even without being loud' 
-SUSAN CAIN, AUTHOR OF QUIET AND COFOUNDER OF QUIET REVOLUTION

'Leading people through change is hard to do, especially for leaders who don't communicate well. But Illuminate makes it easy with a clear road map and comprehensive communication tool kit that will help any leader learn how to inspire and activate people' 
-BETH COMSTOCK, VICE CHAIR OF GE

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