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Draw Your Big Idea: The Ultimate Creativity Tool for Turning Thoughts into Action and Dreams into Reality

Draw Your Big Idea: The Ultimate Creativity Tool for Turning Thoughts into Action and Dreams into Reality

作者 : Heather Willems/ Nora Herting

出版社 : CHRONICLE BOOKS

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定價 : NT 700

售價9折, NT630

內容簡介


圖像式記錄法,畫下好點子,讓想法化為行動,夢想成真的終極指南

在這個視覺化的世代,好的視覺效果比文字內容更吸引人。研究顯示,圖像容易幫助人們思考,例如像塗鴉這種視覺化筆記法,可提升記憶保留度高達30%,開拓創意思考的途徑,加強專注力及激勵自我表現能力。根據這些重大的研究資料, 藝術家Nora Herting及商業策略顧問Heather Willems成立以視覺思考為主要宗旨的公司ImageThink,利用任何人都可以輕鬆駕馭的簡單繪圖技巧,協助許多知名客戶,例如Google、百事可樂及NASA,透過專業的指導將創新的點子轉換為圖像,創意發想的過程視覺化。本書分享150組針對家用、設計工作室、辦公室中量身訂製的腦力激盪及執行發想繪圖練習,透過這本工具書輕鬆突破創意撞牆期,靈感瞬間大爆發。


From the cofounders and creative entreprenuers of ImageThink, this is a new kind of workbook. The first in a series of write-in career development books that use simple drawing practices to help would-be entrepreneurs, makers, and people who don't know where to start or what exactly they want to do but know they want to create a product, business, or organisation.Includes a brief intro on using drawing to unlock creativity, spark innovation, and problem solve. The 8 chapters use simple, fun drawing exercises to help users create a picture of their big idea(s).







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