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Connect: How Companies Succeed by Engaging Radically with Society

Connect: How Companies Succeed by Engaging Radically with Society

作者 : John Browne/ Robin Nuttall/ Tommy Stadlen

出版社 : W H Allen

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定價 : NT 550

售價79折, NT435

內容簡介


The Sunday Times Top Ten Bestseller.

Drawing on the experience of John Browne, former CEO of BP, and the insight of two McKinsey experts, Connect articulates and explores the recurring rift between big business and society, offering a practical manifesto for reconciliation. This timely and important book features candid interviews with global leaders at the heart of this debate, from Facebook’s Sheryl Sandberg and Goldman Sachs’ CEO Lloyd Blankfein to Tony Blair and Tim Berners-Lee, inventor of the World Wide Web.

Connect shows how companies and executives can enhance their performance by engaging radically with the world around them.
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