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Sales Mind: 48 Tools to Help You Sell

Sales Mind: 48 Tools to Help You Sell

作者 : Helen Kensett

出版社 : PROFILE BOOKS LTD

※ ※ 此商品需調貨,備齊後出貨

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定價 : NT 550

售價79折, NT435

內容簡介


圖文並茂的48種銷售技巧,學理與實用並重,幫助你成為超級業務!

我們處在一個高科技、高度競爭且資訊爆炸的世界,要如何抓住客戶的注意力把產品賣給對方,也變得越來越難。該如何擦亮我們的業務頭腦?銷售專家Helen Kensett告訴我們:

要變得更專注,發展一套讓我們更專注的方法
獲取你的買家、銷售市場以及產品更關鍵的知識
要認同你的產品,並且把產品的各個面向清楚地傳達給客戶
提升你的創意,發想出最棒的點子,然後拿下這個銷售案

本書利用”正念”(mindfulness)的理論,告訴我們內在的平和與信心可以增進銷售技巧。書中豐富的插圖(甚至有曼陀羅著色圖)指引讀者如何排除腦子裡多餘甚至有害的想法,全神貫注在銷售上。除了心理學上的洞見,還有許多實用的技巧,如:寫一封非常吸引人的e-mail...等。

We're all selling something every day, whether at work or closer to home. But with advanced technology and mass competition, it's never been harder to capture people's attention. That's why we need to develop our sales mind: mastering our innate selling skills will help us cut through the noise in any situation.

Drawing on the wisdom of psychology, mindfulness and cultural history, as well as a lifetime in sales, Helen Kensett has created 48 beautifully illustrated tools to help you:

- become more focused, and develop a more mindful approach 
- gather crucial knowledge about your buyer, market and what you're selling 
- identify and communicate clearly the key aspects of your pitch
- up your creativity, generate the best ideas and close the deal.

From quick tricks for getting focused to simple skills like writing killer emails, Sales Mind is full of practical tools, real world tips and psychological insights to help you improve your selling at every step.
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作者介紹
■作者簡介

Helen Kensett
經營一家諮詢公司,專門幫助企業創造漂亮的業績與行銷活動,並給予許多新創公司銷售上的建議,知名客戶包括Google。

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