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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

作者 : Tom Kelley

出版社 : PROFILE BOOKS LTD

可訂購

定價 : NT 550

售價79折, NT435

內容簡介


知名設計公司IDEO合夥人Tom Kelly,告訴你如何開發創意。

「關於創意,Kelly舉出了許多非常好的例子,實用、清晰、且鉅細靡遺。」
--《今日美國》(USA Today)

沒有一家企業不想在思考上、產品及設計過程中更具創造力。在這本書中,設計了第一個蘋果與微軟的滑鼠、美國百年家具公司Steelcase的人體工學椅、虛擬實境頭盔、以及許許多多充滿創意產品的IDEO設計公司合夥人Tom Kelly,帶領讀者來到這個想像力狂野奔放的公司,看他們使用什麼樣的策略與祕訣達到一次又一次的成功。

Kelly告訴我們,IDEO團隊
深入研究並且思考新產品或服務的每一個可能的面向
從客戶、消費者、高標準的旁觀者角度來檢視每一件產品
只專注在一件事上、有體力、玩得開心的時候,腦力激盪的效果最好

The Art of Innovation提供企業領導者許多洞見與方法來成為業界拔尖的明星。


There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.

Kelley shows how teams:
-Research and immerse themselves in every possible aspect of a new product or service
-Examine each product from the perspective of clients, consumers and other critical audiences
-Brainstorm best when they are focussed, being physical and having fun

The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.
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作者介紹
■作者簡介

Tom Kelly
暢銷書《創意自信帶來力量》(Creative Confidence)、《決定未來的十種人》(Ten Faces of Innovation)的作者,也是加州大學柏克萊分校哈斯商學院執行研究員,同時在京都大學也擔任類似的職位。
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