您找過以下的關鍵字

尚無搜尋紀錄

Mastering the New Media Landscape: Embrace the Micromedia Mindset

Mastering the New Media Landscape: Embrace the Micromedia Mindset

作者 : Barbara Henricks/ Rusty Shelton

出版社 : BERRETT-KOEHLER PUBLISHERS

※ ※ 無庫存

無庫存

定價 : NT 630

售價9折, NT567

內容簡介


The New Way to Get Noticed 

The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
看更多 隱藏