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Draw to Win: A Crash Course on How to Lead, Sell, and Innovate with Your Visual Mind

Draw to Win: A Crash Course on How to Lead, Sell, and Innovate with Your Visual Mind

作者 : Dan Roam

出版社 : PORTFOLIO

可訂購

定價 : NT 499

售價 : NT499

內容簡介


視覺化思考終極入門課!
國際暢銷書《餐巾紙的背後》作者丹.羅姆,至今最淺顯易懂、最容易上手的著作!

圖像,是領導、創新與行銷最有力的工具。
即使我們活在大數據的時代中,一張好圖片,也勝過一百萬個數字。
一個好的想法,只要以視覺方式呈現,能讓每個人都產生共鳴!

現代的科技生活,似乎與遠古時代人類祖先的生活相差甚遠,其實並不然!當人類祖先還沒有語言與文字,他們在洞穴的牆上,以圖像留下最自然也最簡單的溝通方式。

現在,當語言與文字支配人類社會多年後,我們又回到高度圖像化的社會:網路超過百分之九十的資訊都是圖像,包括自拍照、GIF動圖、智慧型手機的影片等。爆炸性以圖片溝通的趨勢,並不是近幾十年的事情,而是如同遠古時代人類以圖像溝通般自然,只不過加上了科技的輔助。

不管你是否擅長畫圖,只要拿起筆和紙,透過最簡單的圖片,你也能變成出色的視覺思考者與溝通者。因為最具效果的圖片,往往是最簡單的。

在本書中,作者將教給讀者七個最基本的圖像,現學現用,就能幾乎向任何人解釋任何事情,是企業領導人不可或缺的利器!現在就趕快拿起筆,準備好以畫圖取勝!


The most concise, simple, and easiest-to-apply book of Dan Roam's distinguished career. 
 
Dan Roam's brilliant strategies for creating images, sharing them and explaining them have finally been distilled into a "best of" handbook for busy readers who need to digest the takeaways, fast.
 
Since his first book, The Back of the Napkin, Roam has argued that imagery is the most powerful tool for leadership, innovation, and sales. Even though we live in an era of big data, one great picture is worth a million numbers (not to mention a thousand words). A clever idea, visually expressed, can resonate with everyone from the CEO down to the newest intern.
 
The best news is that you don't need to be an artist to create attention-grabbing images. Roam can teach anyone with a pen and paper to translate business ideas into engaging and clear images. He identifies the types of pictures that work best in various settings and shares the basic shapes that all business pictures can be built from.
 
This is an indispensable handbook for business leaders struggling to communicate more effectively in a world that every day becomes less verbal and more visual.
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