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Exploring the Hospitality Industry (3 Ed.)

Exploring the Hospitality Industry (3 Ed.)

作者 : John R. Walker

出版社 : 全華圖書股份有限公司

※ ※ 無庫存

無庫存

定價 : NT 1,200

售價95折, NT1,140

內容簡介


For Introduction to Hospitality courses

Empower tomorrow’s hospitality leaders with a visually appealing, easy, and engaging introduction to the exciting opportunities in the many varied segments of the industry
Exploring the Hospitality Industry helps students advance in their careers by giving them a broad foundation of hospitality industry knowledge presented in a lively, visually appealing manner using engaging features to facilitate the learning process. Less theoretical and more industry-relevant than most texts in the field, it emphasizes the people, companies, and positions that make up the hospitality industry today. Moving beyond just restaurants and hotels to cover all facets and segments of the industry, it includes new growth areas such as event management, meeting planning, cruising, theme parks, and gaming entertainment. The focus on sustainability features case studies on practitioners and corporations that engage and involve reads as they explore the trends in this ever-growing field.
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作者介紹

■作者簡介

WALKER

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