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The New Rules of Marketing and PR (5 Ed.)

The New Rules of Marketing and PR (5 Ed.)

作者 : David Meerman Scott

出版社 : John Wiley & Sons Singapore Pte.

可訂購

定價 : NT 840

售價79折, NT664

內容簡介


The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

Dozens of compelling case studies with revisions
Real-world examples of content marketing and inbound marketing strategies and tactics
A fresh introduction
A new chapter on sales and service

Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat
The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.
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