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Crafting and Executing Strategy (20 Ed.)

Crafting and Executing Strategy (20 Ed.)

作者 : Arthur A. Jr. Thompson/ Margaret Peteraf/ John E. Gamble/ A. J. Strickland III

出版社 : 美商麥格羅希爾國際股份有限公司台灣分公司

※ ※ 已絕版

已絕版

定價 : NT 1,320

售價85折, NT1,122

內容簡介


Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students’ understanding of the material in the process.
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作者介紹

■作者簡介

Arthur A. Jr. Thompson
現職:The University of Alabama

Margaret Peteraf
現職:Dartmouth College

John E. Gamble
現職:University of South Alabama

A. J. Strickland III
現職:The University of Alabama

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