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International Marketing (17Ed)

International Marketing (17Ed)

作者 : Philip R. Cateora/ Mary C. Gilly/ John L. Graham/ R. Bruce Money

出版社 : 美商麥格羅希爾國際股份有限公司台灣分公司

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定價 : NT 1,340

售價9折, NT1,206

內容簡介


Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena. The 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill's Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students' engagement with course content.
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作者介紹

■作者簡介

Philip R. Cateora
現職:University of Colorado

Mary C. Gilly
現職:University of California, Irvine

John L. Graham
現職:University of California, Irvine

R. Bruce Money
現職:Brigham Young University

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